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Quiz
Yeah, that was a lot of new information. Let's see if everything was understood.
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Which section is usually NOT outlined in a CJM?
Outlining this section is one of the primary steps of designing a CJM.
Yes, that's right. Metrics that are directly associated with development are left out of the CJM.
Outlining this section is one of the primary steps of designing a CJM.
Outlining this section is one of the primary steps of designing a CJM.
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What purpose is an Empathy map usually NOT used for?
The Empathy map can actually help quite a lot with this by getting across which style the screens should be in and which parts your users consider valuable in similar products.
While you are building the Empathy map, you may find yourself asking about the user's income. However this is very unlikely to provide you with precise financial metrics for your product. Other tools are usually used to get a better financial picture.
When you analyze the emotions and behavior of your users, you can often better understand how and with which words would be better to get your point across through marketing messages.
Often the Empathy map is created with the development team's help in order to better synchronize the team. This is especially important because important decisions (related to user features and how they function) are not only made by the product manager, but by the whole team as well.
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What key metrics were most likely to NOT be highlighted for the design of this Uber app screen?
There is no emphasis on this metric on this particular screen, which means it was not part of the design tasks.
This is one of the most emphasized business indicators of this screen - so that a user can choose a more comfortable (and expensive) option. To aid this, this screen sometimes displays discounts for the more expensive options in order to incentivize those choices.
This is a useful business metric, but it is not emphasized on this screen, so it was not part of the design tasks.
That's right!
This is one of the most emphasized business indicators of this screen and is there so that a person makes an order as quickly as possible and doesn't have time to change their mind.
These are some of the most emphasized business indicators of this screen. One is there so that a user makes an order as quickly as possible and doesn't have time to change their mind, while the other is there to incentivize the user to choose a more comfortable (and expensive) option.
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Inquisitor
You need to solidify your knowledge of the material a little bit more. You can take the test again, or continue the lesson.
| Again! |
