Who is a Product Manager? Product Manager skills and traits
Immersion into an existing product
Product Team processes and working with the Engineering Team
Mockups and CustDev
Prioritization
Strategy and global view of the product
Applied analytics
A/B testing
Growth Hacking
Mock interview
Unit Economics
... 20 hours of theory + 20 hours of practical application
Section 2: "Skills for Mid-level Product Manager
Product Manager Soft Skills
Product Manager Documents
Differences in working with B2B- and B2C-products
How to quickly hypotheses and determine the MVP
Offline Business Digitalization
Making the case for your project
Subcontractors
Growth hacking
Reboots / Overhauls
Job Interview
Conclusion / Final
Section 3: "Mobile Products"
Designing a mobile application
How to onboard new users
Setting up mobile analytics and conducting A/B testing
Prototyping a mobile application
Under the hood of mobile applications
How to promote a mobile app to an existing audience
Appstore and Google Play Store Secrets. What you need to know about these platforms.
Mobile App Promotion / Marketing + Conclusion / Final
... 20 hours of theory + 25 hours of practical application
Section 4: "Product Manager Level-up"
Product Managers' Common Mistakes
Product Vision
OKR and Planning
Working with a Remote Team
International Products
Monetization
Work with budgets
Hiring a team
Competitor Analysis
Market Size and Share Evaluation
AI Product Management
15 hours of theory + 15 hours of practical application
Section 5: "Thesis (Graduation project) and Employment Assistance "
Thesis (Graduation project) work to add to portfolio
Resume preparation
Preparing for a job interview
Final review and advice
10 hours of theory + 5 hours of practical application
Course speakers
Prashant Kumar Sonu
Senior Product Manager, Microsoft
Michael Karpov
Product Director, Skyeng
Adrian Milniken
Chief Product Officer, Evenea
Andrey Mende
Product Manager, Booking.com
Sofia Pogrebinska
Senior Product Manager, PayPal
Roman Abramov
Product Director, Carprice
Vera Rabkina
Head of Reviews, AppFollow
Mikhail Trutnev
Chief Operating Officer, Ultimate-Guitar
Digital certificate
Graduates receive a certificate upon successfully completing the course, which will, combined with the graduation project in your portfolio, build a strong foundation during the employment process.