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Course Program
BLOCK 1. BASIC SKILLS FOR PRODUCT MANAGER
1. Who is Product Manager?
Beginning
Brief Description
Who is Product manager?
Quiz
Product Manager's tasks and responsibilities
Quiz
Immersion into product
Process description for submitting HW
Homework
2. Product Team Processes
Beginning
Brief Description
Methodologies and frameworks
Quiz
Workshop
Info: about the graduation project
Homework
3. Mockups, UI and CustDev
Beginning
Brief description
Wireframe/ Mockup/ Prototype
Quiz
CJM and screen metrics
Quiz
UX-testing and CustDev
Homework
4. Prioritization
Beginning
Brief description
The metrics tree and collecting ideas
Quiz
Impact Mapping
Quiz
Prioritization and Planning Tools
Quiz
Workshop
Homework
5. Strategy and product vision
Beginning
Brief description
Vision and persona
Quiz
About vision creating
Quiz
Workshop
Homework
6. Analytics
Beginning
Brief description
Analytics
Funnels
Quiz
Segmentation and analysis
Cohort analysis
Quiz
Results
Workshop and Homework
7. A/B-testing
Beginning
Brief description
What is A/B-testing?
Quiz
Role of a Product Manager
Quiz
What's to change?
Quiz
Results and instruments
Homework
8. Growth Hacking
Beginning
What is Growth Hacking
Quiz
Growth Team
Quiz
Growth Hacking in conversions
Quiz
Results
Workshop and Homework
9. Unit-economics
Beginning
Brief description
Why we need unit-economics
Basic metrics
Quiz
Types of expenses
Conversion and funnel calculation
Quiz
Results
Homework
50%
Quiz
Ok, there really was quite a lot of new information. Let's confirm that everything stuck.
Start
Impact mapping involves the following questions, in sequence:
Who? - Why? - What? - How?
Impact Mapping has a slightly different sequence: Why? - Who? - How? - What?
0%
What for? - Who? - How? - What?
Yes, exactly!
0%
The sequence of questions depends on the feature.
Impact Mapping has a fixed sequence of questions: Why? - Who? - How? - What?
0%
Continue
Check it out
Find out the result
Ищущий
You need to solidify your knowledge of the material a little bit more. You can take the test again, or
continue the lesson.
Again!
Понимающий
Congratulations! You've perfectly mastered the given material!
Let's move on.
Again!