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Course Program
BLOCK 1. BASIC SKILLS FOR PRODUCT MANAGER
1. Who is Product Manager?
Beginning
Brief Description
Who is Product manager?
Quiz
Product Manager's tasks and responsibilities
Quiz
Immersion into product
Process description for submitting HW
Homework
2. Product Team Processes
Beginning
Brief Description
Methodologies and frameworks
Quiz
Workshop
Info: about the graduation project
Homework
3. Mockups, UI and CustDev
Beginning
Brief description
Wireframe/ Mockup/ Prototype
Quiz
CJM and screen metrics
Quiz
UX-testing and CustDev
Homework
4. Prioritization
Beginning
Brief description
The metrics tree and collecting ideas
Quiz
Impact Mapping
Quiz
Prioritization and Planning Tools
Quiz
Workshop
Homework
5. Strategy and product vision
Beginning
Brief description
Vision and persona
Quiz
About vision creating
Quiz
Workshop
Homework
6. Analytics
Beginning
Brief description
Analytics
Funnels
Quiz
Segmentation and analysis
Cohort analysis
Quiz
Results
Workshop and Homework
7. A/B-testing
Beginning
Brief description
What is A/B-testing?
Quiz
Role of a Product Manager
Quiz
What's to change?
Quiz
Results and instruments
Homework
8. Growth Hacking
Beginning
What is Growth Hacking
Quiz
Growth Team
Quiz
Growth Hacking in conversions
Quiz
Results
Workshop and Homework
9. Unit-economics
Beginning
Brief description
Why we need unit-economics
Basic metrics
Quiz
Types of expenses
Conversion and funnel calculation
Quiz
Results
Homework
PRODUCTSTAR COMMUNITY: AMA-SESSION
(JANUARY 3, 2020)
SATYAKI BANERJEE
Senior Product Manager
Kotak Securities
START AT:
11.30 GMT / 17.00 IST / 18.30 JAKARTA
Feel free to join our communities!
How do you think customers mindset can be understood when our communication is over phone only?
What are "habits" or skills that help Product Managers create better, more customer-focused products?
I am building a data management product. What would your advice be for approaching potential customers to identify the need?
What is "customer experience" and how is it different than customer support?
How should a Product Manager use and manage the different inputs that comes directly from the users through a company's customer service?
How can customer experience teams help product managers make better decisions?
How do customer experience people identify patterns and move the product forward?
How to translate user stories into technical requirements?
Thanks:
Satyaki Banerjee
Senior Product Manager, Kotak Securities
Feel free to join our community!
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