Applied analytics

Lesson author: Andrey Mende, Booking.com
Applied Analytics
The topic of analytics isn't a very simple one, and in many respects it touches upon mathematical and engineering principles. Therefore, let's look at it from a couple of different angles: who uses it and how, and what kind of the approaches does in implement?
What we will learn in this lesson
Applied Analytics

  • What is analysts
  • Funnels
  • Segmentation and cohorts
Practice:
  • Taking a closer look at Google Analytics
  • Connecting Google Analytics to a site