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Course Program
BLOCK 1. BASIC SKILLS FOR PRODUCT MANAGER
1. Who is Product Manager?
Beginning
Brief Description
Who is Product manager?
Quiz
Product Manager's tasks and responsibilities
Quiz
Immersion into product
Process description for submitting HW
Homework
2. Product Team Processes
Beginning
Brief Description
Methodologies and frameworks
Quiz
Workshop
Info: about the graduation project
Homework
3. Mockups, UI and CustDev
Beginning
Brief description
Wireframe/ Mockup/ Prototype
Quiz
CJM and screen metrics
Quiz
UX-testing and CustDev
Homework
4. Prioritization
Beginning
Brief description
The metrics tree and collecting ideas
Quiz
Impact Mapping
Quiz
Prioritization and Planning Tools
Quiz
Workshop
Homework
5. Strategy and product vision
Beginning
Brief description
Vision and persona
Quiz
About vision creating
Quiz
Workshop
Homework
6. Analytics
Beginning
Brief description
Analytics
Funnels
Quiz
Segmentation and analysis
Cohort analysis
Quiz
Results
Workshop and Homework
7. A/B-testing
Beginning
Brief description
What is A/B-testing?
Quiz
Role of a Product Manager
Quiz
What's to change?
Quiz
Results and instruments
Homework
8. Growth Hacking
Beginning
What is Growth Hacking
Quiz
Growth Team
Quiz
Growth Hacking in conversions
Quiz
Results
Workshop and Homework
9. Unit-economics
Beginning
Brief description
Why we need unit-economics
Basic metrics
Quiz
Types of expenses
Conversion and funnel calculation
Quiz
Results
Homework
87.5%
Let's summarize
Arm yourself with events, funnels and segments! Produce as many of them as you can consistently keep in your head.
And that's it?!
Nope. Let's take a look at some tools and discuss questions
DataMagic
Store analytics (Apple AppStore, Google Play): competitor performance analysis, update analysis, comparison to similar projects
Firebase
Moving away from Google Analytics.. Has the worst admin panel on the web, but can export data to BigQuery for further analysis
AppMetrica
Free attribute system from Yandex
Devtodev
Product and behavioral analytics system, specializes in gaming apps
Amplitude
One of the best product analysis systems currently available (events, funnels, retention by segment and cohort analysis)
UserX
Product analytics (focuses on funnels and user session videos)
Adjust
Product analytics (focuses on revenue and traffic attribution)
Appfollow
Stores analytics (in-store conversions, reviews, search rankings)
AppFigures
A convenient service for collecting install data and store (app) purchases. Pros: there's a useful API to transfer data to pretty much anywhere
KlipFolio
A tool for visualizing and aggregating data from multiple systems. Very useful for tracking metrics on a daily basis
Ok let's keep going