Lesson author: Andrey Mende, Booking.com

About A/B tests

The topic of A/B testing is far from a simple one. Therefore, let's look at it from a couple of different angles such as, who conducts A/B tests and how, what the product's role is, what can be verified using A/B tests and what difficulties may arise during them.

What you will learn in this lesson

You will learn:

- What A/B testing is
- The product manager's role in A/B tests
- How to conduct A/B tests
- What you can verify by conducting A/B tests

Practice assignment:

- Conducting an A/B test
- Describing metrics