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Course Program
BLOCK 1. BASIC SKILLS FOR PRODUCT MANAGER
1. Who is Product Manager?
Beginning
Brief Description
Who is Product manager?
Quiz
Product Manager's tasks and responsibilities
Quiz
Immersion into product
Process description for submitting HW
Homework
2. Product Team Processes
Beginning
Brief Description
Methodologies and frameworks
Quiz
Workshop
Info: about the graduation project
Homework
3. Mockups, UI and CustDev
Beginning
Brief description
Wireframe/ Mockup/ Prototype
Quiz
CJM and screen metrics
Quiz
UX-testing and CustDev
Homework
4. Prioritization
Beginning
Brief description
The metrics tree and collecting ideas
Quiz
Impact Mapping
Quiz
Prioritization and Planning Tools
Quiz
Workshop
Homework
5. Strategy and product vision
Beginning
Brief description
Vision and persona
Quiz
About vision creating
Quiz
Workshop
Homework
6. Analytics
Beginning
Brief description
Analytics
Funnels
Quiz
Segmentation and analysis
Cohort analysis
Quiz
Results
Workshop and Homework
7. A/B-testing
Beginning
Brief description
What is A/B-testing?
Quiz
Role of a Product Manager
Quiz
What's to change?
Quiz
Results and instruments
Homework
8. Growth Hacking
Beginning
What is Growth Hacking
Quiz
Growth Team
Quiz
Growth Hacking in conversions
Quiz
Results
Workshop and Homework
9. Unit-economics
Beginning
Brief description
Why we need unit-economics
Basic metrics
Quiz
Types of expenses
Conversion and funnel calculation
Quiz
Results
Homework
60%
Quiz
Yes, there really was a lot of information. Let's confirm that I've got a solid grasp on it.
Start
How many percent of hypotheses survive in e-commerce?
Less than 20%
Nope. Think harder.
0%
Less than 10%
Alright! That's exactly right.
0%
Less than 5%
Nope. Think harder.
0%
Continue
Check it out
Find out the result
What is the optimal number of hypotheses used to conduct an A/B test?
One
That's right! You're doing great!
0%
Two
Nope. Think harder.
0%
Three
Nope. Think harder.
0%
Continue
Check it out
Find out the result
What kind of audience is required to conduct an A/B test?
DAU of at least 1000 unique users
Nope. Think harder.
0%
At least 100K app installs
Nope. Think harder.
0%
Depends on the set of hypotheses and the number of experiments
That's right! You're doing great!
0%
Continue
Check it out
Find out the result
Inquisitor
You need to solidify your knowledge of the material a little bit more. You can take the test again, or continue the lesson.
Again!
Knowledgeable
Congratulations! You've perfectly mastered the given material! Let's move on.
Again!