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Course Program
BLOCK 1. BASIC SKILLS FOR PRODUCT MANAGER
1. Who is Product Manager?
Beginning
Brief Description
Who is Product manager?
Quiz
Product Manager's tasks and responsibilities
Quiz
Immersion into product
Process description for submitting HW
Homework
2. Product Team Processes
Beginning
Brief Description
Methodologies and frameworks
Quiz
Workshop
Info: about the graduation project
Homework
3. Mockups, UI and CustDev
Beginning
Brief description
Wireframe/ Mockup/ Prototype
Quiz
CJM and screen metrics
Quiz
UX-testing and CustDev
Homework
4. Prioritization
Beginning
Brief description
The metrics tree and collecting ideas
Quiz
Impact Mapping
Quiz
Prioritization and Planning Tools
Quiz
Workshop
Homework
5. Strategy and product vision
Beginning
Brief description
Vision and persona
Quiz
About vision creating
Quiz
Workshop
Homework
6. Analytics
Beginning
Brief description
Analytics
Funnels
Quiz
Segmentation and analysis
Cohort analysis
Quiz
Results
Workshop and Homework
7. A/B-testing
Beginning
Brief description
What is A/B-testing?
Quiz
Role of a Product Manager
Quiz
What's to change?
Quiz
Results and instruments
Homework
8. Growth Hacking
Beginning
What is Growth Hacking
Quiz
Growth Team
Quiz
Growth Hacking in conversions
Quiz
Results
Workshop and Homework
9. Unit-economics
Beginning
Brief description
Why we need unit-economics
Basic metrics
Quiz
Types of expenses
Conversion and funnel calculation
Quiz
Results
Homework
25%
Quiz
Yes, that was quite a lot of information. Let's check to see that you've grasped everything.
Start
What is Growth Hacking?
Exponential growth
Well done! Keep it up!
0%
Improving metrics
Nope. Growth hacking is about exponential growth, not just performance improvement.
0%
User funnel
Nope. Growth hacking is about exponential growth, not a user funnel.
0%
Continue
Check it out
Find out the result
What examples of companies did we use in this lecture?
Instagram - Hotmail - Twitter
Nope. This is the wrong answer. Please think harder.
0%
Twitter - VK - Instagram
Nope. This is the wrong answer. Please think harder.
0%
Hotmail - Dropbox - Twitter
Well done! Keep it up!
0%
Continue
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Find out the result
Complete the sentence "In order to properly implement Growth Hacking, you need to understand when users are ..."
… already hooked on your product
Well done! Keep it up!
0%
… buying bonuses within your product.
Nope. This is the wrong answer. Please think harder.
0%
… dropping your product.
Nope. This is the wrong answer. Please think harder.
0%
Continue
Check it out
Find out the result
Inquisitor
You need to solidify your knowledge of the material a little bit more. You can take the test again, or continue the lesson.
Again!
Knowledgeable
Congratulations! You've perfectly mastered the given material! Let's move on.
Again!