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Course Program
BLOCK 1. BASIC SKILLS FOR PRODUCT MANAGER
1. Who is Product Manager?
Beginning
Brief Description
Who is Product manager?
Quiz
Product Manager's tasks and responsibilities
Quiz
Immersion into product
Process description for submitting HW
Homework
2. Product Team Processes
Beginning
Brief Description
Methodologies and frameworks
Quiz
Workshop
Info: about the graduation project
Homework
3. Mockups, UI and CustDev
Beginning
Brief description
Wireframe/ Mockup/ Prototype
Quiz
CJM and screen metrics
Quiz
UX-testing and CustDev
Homework
4. Prioritization
Beginning
Brief description
The metrics tree and collecting ideas
Quiz
Impact Mapping
Quiz
Prioritization and Planning Tools
Quiz
Workshop
Homework
5. Strategy and product vision
Beginning
Brief description
Vision and persona
Quiz
About vision creating
Quiz
Workshop
Homework
6. Analytics
Beginning
Brief description
Analytics
Funnels
Quiz
Segmentation and analysis
Cohort analysis
Quiz
Results
Workshop and Homework
7. A/B-testing
Beginning
Brief description
What is A/B-testing?
Quiz
Role of a Product Manager
Quiz
What's to change?
Quiz
Results and instruments
Homework
8. Growth Hacking
Beginning
What is Growth Hacking
Quiz
Growth Team
Quiz
Growth Hacking in conversions
Quiz
Results
Workshop and Homework
9. Unit-economics
Beginning
Brief description
Why we need unit-economics
Basic metrics
Quiz
Types of expenses
Conversion and funnel calculation
Quiz
Results
Homework
75%
Quiz
Yes, that really was a lot of information. Let's check to see that you've got a solid grasp on it.
Start
What's the most important step in the funnel?
The first step.
Well done! Keep it up!
0%
The last step.
Nope. This is the wrong answer. Please think harder.
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All the steps are equally important.
Nope. This is the wrong answer. Please think harder.
0%
Continue
Check it out
Find out the result
Increasing the conversion of which type of customers/users leads to an exponential increase in paying customers?
The ones that already pay.
Nope. This is the wrong answer. Please think harder.
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Those who didn't pay yet.
Well done! Increasing the conversion of non-paying customers can get a multiple of the number of paying customers.
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Both answers are correct.
Nope. This is the wrong answer. Please think harder.
0%
Continue
Check it out
Find out the result
What are the norms for conversion rates?
At least 1000 users.
Nope. This is the wrong answer. There are no exact norms.
0%
There are no exact norms.
Well done! Keep it up!
0%
At least 10% of users.
Nope. This is the wrong answer. There are no exact norms.
0%
Continue
Check it out
Find out the result
Inquisitor
You need to solidify your knowledge of the material a little bit more. You can take the test again, or continue the lesson.
Again!
Knowledgeable
Congratulations! You've perfectly mastered the given material! Let's move on.
Again!