5. Strategy and Vision

Lesson author: Alexey Avdey, Sberbank / formerly-Yandex
Product strategy and vision
In this lesson, we're going to go a step further and discuss how a product's strategy and vision are created. We will discuss what they are and analyze the primary nuances that should be considered when creating them. A timely consideration and creation of the product's strategy and vision will preemptively ensure that you will avoid many critical mistakes at the stage of the product's development.
What you will learn in this lesson
You will learn:
  • What the vision and strategy of a product are (how they are defined and created)
  • Application cases
  • Gartner Hype Cycle
Useful tools:
  • Product Vision Board
  • The proper format of a vision story
Templates:
  • Various business models
Practice:
  • How to study trends and create a Vision