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Course Program
BLOCK 1. BASIC SKILLS FOR PRODUCT MANAGER
1. Who is Product Manager?
Beginning
Brief Description
Who is Product manager?
Quiz
Product Manager's tasks and responsibilities
Quiz
Immersion into product
Process description for submitting HW
Homework
2. Product Team Processes
Beginning
Brief Description
Methodologies and frameworks
Quiz
Workshop
Info: about the graduation project
Homework
3. Mockups, UI and CustDev
Beginning
Brief description
Wireframe/ Mockup/ Prototype
Quiz
CJM and screen metrics
Quiz
UX-testing and CustDev
Homework
4. Prioritization
Beginning
Brief description
The metrics tree and collecting ideas
Quiz
Impact Mapping
Quiz
Prioritization and Planning Tools
Quiz
Workshop
Homework
5. Strategy and product vision
Beginning
Brief description
Vision and persona
Quiz
About vision creating
Quiz
Workshop
Homework
6. Analytics
Beginning
Brief description
Analytics
Funnels
Quiz
Segmentation and analysis
Cohort analysis
Quiz
Results
Workshop and Homework
7. A/B-testing
Beginning
Brief description
What is A/B-testing?
Quiz
Role of a Product Manager
Quiz
What's to change?
Quiz
Results and instruments
Homework
8. Growth Hacking
Beginning
What is Growth Hacking
Quiz
Growth Team
Quiz
Growth Hacking in conversions
Quiz
Results
Workshop and Homework
9. Unit-economics
Beginning
Brief description
Why we need unit-economics
Basic metrics
Quiz
Types of expenses
Conversion and funnel calculation
Quiz
Results
Homework
33%
Quiz
Yes, there really was a lot of information. Let's confirm that I've got a solid grasp on it.
Start
Which of these definitions best describes a company's Vision?
Why the company exists and what it wants to achieve.
This is definition more accurately describes the company's Mission.
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A starting (control) point with a metric that measures progress.
This is definition more accurately describes the company's Goal.
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An idea of what the product will eventually become.
Yes, this closely defines the company's Vision.
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A defined path to achieve a particular goal.
This is definition more accurately describes the company's Strategy.
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What 3 key questions does the product's Vision answer?
Why are we making the product? What kind of product are we making? How do we make the product?
Yes, exactly
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Who are we making the product? What kind of product are we making? How do we make the product ?
It's more accurate to replace the first question with "Why are we making the product?"
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Who are we making the product? What kind of product are we making? How long are we going to take to make the product?
It's more accurate to replace the first question with "Why are we making the product?" and the third question with "How do we make the product?"
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Inquisitor
You need to solidify your knowledge of the material a little bit more. You can take the test again, or continue the lesson.
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Knowledgeable
Congratulations! You've perfectly mastered the given material! Let's move on.
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