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Course Program
BLOCK 1. BASIC SKILLS FOR PRODUCT MANAGER
1. Who is Product Manager?
Beginning
Brief Description
Who is Product manager?
Quiz
Product Manager's tasks and responsibilities
Quiz
Immersion into product
Process description for submitting HW
Homework
2. Product Team Processes
Beginning
Brief Description
Methodologies and frameworks
Quiz
Workshop
Info: about the graduation project
Homework
3. Mockups, UI and CustDev
Beginning
Brief description
Wireframe/ Mockup/ Prototype
Quiz
CJM and screen metrics
Quiz
UX-testing and CustDev
Homework
4. Prioritization
Beginning
Brief description
The metrics tree and collecting ideas
Quiz
Impact Mapping
Quiz
Prioritization and Planning Tools
Quiz
Workshop
Homework
5. Strategy and product vision
Beginning
Brief description
Vision and persona
Quiz
About vision creating
Quiz
Workshop
Homework
6. Analytics
Beginning
Brief description
Analytics
Funnels
Quiz
Segmentation and analysis
Cohort analysis
Quiz
Results
Workshop and Homework
7. A/B-testing
Beginning
Brief description
What is A/B-testing?
Quiz
Role of a Product Manager
Quiz
What's to change?
Quiz
Results and instruments
Homework
8. Growth Hacking
Beginning
What is Growth Hacking
Quiz
Growth Team
Quiz
Growth Hacking in conversions
Quiz
Results
Workshop and Homework
9. Unit-economics
Beginning
Brief description
Why we need unit-economics
Basic metrics
Quiz
Types of expenses
Conversion and funnel calculation
Quiz
Results
Homework
COURSE "HOW TO BE A PRODUCT Manager"
TASKS for PRODUCT MANAGERS
Carefully composed by dozens of product managers and directors
Tasks
Skills
Fill in the "Product manager skills chart"
Ideation
Choose idea for you product and create landing page for this idea
Data driven
Create a Metric map for your product
Working with Design team
Create mockups for your idea and conduct usability testing on several users
Strategy
Build Product Vision Board
Prioritization
Complete practical task 3 in various ways of prioritization (your favorite, RICE score, planning poker)
Analytics
Plan an A / B test, describe its steps and highlight key metrics
Economy of your product
Drawing up a unit economics formula for your product
Monetization
Highlight 3 possible growth points for your product.
Mobile
Take a web-first service and figure out how to expand it to mobile: describe cases
Product marketing
Make a release note for your application.
Examine competitors' ads and run a similar test