8. Growth Hacking

Lesson author: Mikhail Karpov, Skyeng Product Director
Hello!
In this lecture, we will explore the concept of Growth Hacking. Growth Hacking is the search for atypical ways to develop and scale a company, which can rapidly raise and stimulate the demand for its product.
What you will learn in the lesson
You will learn:
  • What Growth Hacking is by taking a look at some examples
  • An algorithm for analyzing user behavior
  • What a Growth Team is
  • Growth Hacking in conversions
Practice assignment:
  • Solving a Growth Hacking Case
Brief description
Below we will briefly present the main topics of the lecture – we will analyze them in more detail on the subsequent pages of the lecture.


In the first section, we will take a look at some Growth Hacking examples as well as an algorithm that is used to analyze user behavior:
In the second section, we'll take a look at what a Growth Team is:
In the last section, we'll take a look at Growth Hacking in conversions: