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Growth Hacking in Conversions
There is no exact norm for conversion rates. It all depends on the industry, seasonality, product type, and so on. The higher the conversion rate, the lower the traffic costs and the more income there is, which is why you need to work on increasing the conversions.
The question is: whose conversion should be increased?

• users who buy
• users who don't buy
The correct answer is – users who didn't buy yet. This way, we have a chance to multiply the number of paying users. Otherwise, if we try to increase the number of paying users at the expense of those who don't pay, this share may be quite insignificant.


All the people who came to our service are the people we paid for, so the fewer people drop off at the first step of the funnel, the more will continue to go further. Therefore, the first step is very important. Anna Vyugina, the former Product Monetization Manager at Photostrana, will share some more information on this topic with us.